A couple of years ago I was confronted with a website I had always wanted to re-develop. I knew the organization well – a local fitness center – and I was all too aware that their existing website was complete garbage. Nobody liked the current site. Not the staff, not people in the community, and not their clientele. And so when I was approached with the opportunity of re-doing everything, it was as if I were a moth and somebody switched on a thousand light bulbs. I was attracted to everything – and everything beckoned me – screaming out for my attention. I wanted to change it all.
And then it hit me. I was directionless.Keep Reading