Have you ever felt like a third wheel on a project? I’m talking about those projects where a client brings in an outside vendor – typically a marketing company – to help with the process. It’s not common, but it does happen, and when it does, you have to be prepared handle a completely new layer of relationship management – or else you may blow a gasket.
I don’t mean to rag on marketing companies, but I’ve encountered far too many that needle their way into web projects and then overcomplicate decisions by attempting to add their “unique” perspective to everything. And then I’ve encountered marketing companies that really know what they’re talking about – and they especially know when to stand back and let the designers and developers do their job.
In both types of encounters, I had to employ new relationship tactics separate from normal client communications.Keep Reading