Death and transformation in web design

About 16 days ago I prophesized the death of web design in my oh-so verbose post. In hindsight, I do think many elements of web design are going to die, but I also think in death will be a transformation.

In many regards, web design has not changed significantly since its founding days in the ’90s. Most sites are created as static presences with text that users can consume and perhaps a contact form that can be used to transmit a simple message. This method of communication has become so branded on the internet that it seems almost routine to set it up for any organization.

That’s not a bad thing. Organizations should communicate with people online. The internet offers the ability to communicate with the most people at the cheapest rates.

However, I think web design is due for some death and transformation. No longer can organizations just idly post content. They must engage. They must reach out to their market and actively communicate with people. They must build a brand online that can be accessed, discussed and followed with ease.

Right now, much of the web is passive. There is little interaction and few ways to connect with most organizations.

Web design as a concept won’t die anytime soon, but the methods that have engulfed it will — they must — and a new breed of communication will emerge. I look forward to it.

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