Projects & Case Studies.

Center for the Arts

Housed in the historic Candy Factory building in Old Town Manassas, the Center is the town's artistic stage. Aspiring painters, musicians, and performers can gather and collaborate, while the public is offered a venue to be inspired. That same inspiration needed to carry over to the website.

cfa-homepage

The Center for the Arts at the Candy Factory, housed in a historic downtown building, is an icon of Old Town Manassas. Offering classes in the arts as well as performances and exhibits, the Center is the town’s stage.

Communicating to the public is an important part of the Center’s mission. In order to spread the word of its programs and activities, a website was needed that could not only convey information in an appealing format, but could also handle class registrations and events. Tasked with the front-facing side of the project, I built a new look for the Center’s website and integrated the necessary software to ensure a seamless user experience. In 2012, I had the honor of re-designing and refreshing the website.

Responsibilities

  • Led and managed the design process of both the original website and the 2012 re-design.
  • Completed all wireframes, mock-ups, and concepts.
  • Oversaw all coding efforts necessary to implement a new WordPress rollout, ensuring strict quality control.
  • Coordinated project resources and communicated with stakeholders.
  • Advised client on new website features and provided extensive training.

Results

  • Pageviews have increased nearly 20% since the launch of the new website.
  • Online class registrations have gone up almost ten-fold since originally being introduced in 2008.
  • Annual unique visits to the website have just about tripled since 2008.

[Chris] continues to advise us as new technology features become available, making sure we have a cutting edge community presence, and the website operates flawlessly. Your willingness to work with the Center in such a sacrificial manner proves your true understanding of how ‘sowing’ into a community really works!”

Marci S., Director of Operations, Center for the Arts

Additional Project Photos