Projects & Case Studies.

Freedom Center

With one of the largest indoor pools in Northern Virginia, as well as state-of-the-art exercise facilities and professionally led classes, the Freedom Aquatic & Fitness Center is a premier health facility. To showcase its high-end equipment and pool, the Freedom Center needed a visually appealing website.


The Freedom Aquatic & Fitness Center is a comprehensive fitness facility in Northern Virginia, featuring one of the largest pools in the area. Their web presence was in drastic need of a refresh to better show their facilities and to encourage members and non-members to interact with staff. I conducted a user survey and designed a completely new style for the site, building the core functionality into WordPress so that the staff can manage and maintain the content as needed.


  • Led and managed design process.
  • Created design prototypes, mood boards, and wireframes.
  • Conducted usability analyses to gather important user experience data.
  • Coded all design work using HTML/CSS/jQuery.
  • Implemented a new WordPress install as the content management system.


  • Unique visits to the site have increased almost 20% in 2012, with pageviews going up nearly 7%.
  • Staff is now able to edit and manage their own website, decreasing funds needed to pay an outside vendor.
  • Website has received constant positive feedback, leading to several referrals for new projects.

Chris created a new website for us that is exactly what we wanted! He listened to all our input and was able to integrate all our different ideas into the website. He’s extremely knowledgeable and had great suggestions on how to implement our ideas. I highly recommend him!”

Jennifer H., Marketing & Communications Manager, Freedom Center

Additional Project Photos