When I was heavily involved in web design projects, I noticed an annoying trend. Too many websites were being completely overhauled, meaning their original design was trashed completely, new ideas constructed from the ground up, and every old notion thrown out the window.
Wait — is this a bad thing?
Of course not. Fresh blood is a necessary ingredient to forward momentum, but it’s a catalyst that should only be called upon under rare circumstances. When a website’s entire infrastructure and design is discarded, it tends to leave a blank slate (well, maybe not completely blank). But many, many good elements are trashed in favor of something fresh. Those good elements might be obvious, like certain pages and design traits that were working, or maybe they were a little less obvious, like hidden visitor trends that just needed some sussing out.
My point is, website overhauls should not be done on the fly. Websites should follow an evolutionary chain whereby the ineffective elements of one iteration are eliminated and the effective elements rolled into a new iteration that also incorporates new ideas based on past trends. Wiping the slate clean nukes everything, the good and bad, and leaves very little to work with — and that’s a tough challenge to create a website from!Keep Reading