Projects & Case Studies.

CXO Advisory

CXO Advisory is more than a website; it's a blog-driven, must-read destination for investment professionals. Started in the early 2000s, CXO has grown from a simple, manually updated blog to a full-fledged interactive web presence powered completely by WordPress.

cxo-homepage

CXO Advisory is a popular stock market research blog, quoted and referenced by numerous prestigious sources, including Forbes, BusinessWeek, and TheStreet.com. In 2010, I took on the challenging task of re-designing the website to be more content-focused as well as pulling in the data of hundreds of archived posts into a new WordPress installation. Later in the year, I built a content subscription service into the site that ties in with a recurring billing platform. The site is built and managed on WordPress and employs extensive customizations.

In 2012, I updated the site with responsive coding methodologies to ensure seamless content access across an array of devices, including iPhones, iPads, and Nexus tablets.

Responsibilities

  • Led and managed design process.
  • Created design prototypes and wireframes.
  • Conducted usability analyses and surveys.
  • Coded all design work using HTML/CSS/Javascript/PHP.
  • Implemented WordPress as the content and subscription management system.
  • Integrated and customized a membership management database.
  • Deployed a virtual dedicated server and optimized CentOS to better handle PHP and MySQL.
  • Built in responsive design standards into the existing code framework for multi-device content access.

Results

  • Site uptime has consistently remained at or near 99.99%.
  • Site upkeep time and resources have been drastically cut as a result of WordPress and associated customizations.
  • Premium content access and strategically placed advertising has led CXO to become a profitable web presence.

Chris has been a valuable contributor to the success of CXO Advisory. His knowledge, effectiveness, and hard work have and continue to be a vital asset.”

Steve L., Managing Partner, CXO Advisory

Additional Project Photos