As a web production and strategy professional with strong technical and design expertise, I'm passionate about delivering engaging web experiences backed by solid metrics.
With more than a decade of experience in web strategy, management, and development, I’ve had the opportunity to work on a wide-ranging portfolio of web projects at numerous organizations, ranging from small businesses and startups to B2B enterprises and large government organizations.
High-level planning, testing, and execution to optimize engagement and conversions
Project management, team building, process and workflow efficiency, and analytics reporting
Web roadmap leadership across disciplines, from engineering to design to C-level executives
At Fastly, a prominent player in content delivery, I lead as Web Production Manager for Fastly.com. My role encompasses overseeing strategic initiatives, optimizing conversion rates, enhancing search engine visibility, and fostering stakeholder engagement.
At Northern Virginia Community College (NOVA), one of the largest in the U.S. with over 75,000 students, I served as the Associate Director for Web Services. I oversaw digital properties, led product development, managed a team of designers and developers, and collaborated on NOVA’s web strategy with college leadership.
At ID.me, a now $1B+ unicorn in digital identity verification, I established the standards on the front end: design, product support, prototyping, wireframing, quality assurance, coding, and project management.
During the height of the COVID-19 pandemic, Northern Virginia Community College (NOVA) faced an urgent need to quickly and effectively disseminate important information to faculty and staff on a daily basis. Timely communication was critical to keep everyone informed about health guidelines, operational changes, and other key updates. As the Associate Director for Web Services, I proposed the creation of a dynamic newsletter website to serve as a centralized platform for daily news and insights.
Solo Traveler is the world’s premier digital publication dedicated to solo travel, providing tips, advice, and a comprehensive list of tours and cruises ideal for solo travelers. They also host a vibrant community for solo travelers to share experiences, tips, and encouragement. To further enhance their platform, Solo Traveler needed a system that would allow tour operators to submit their company profiles and travel deals with ease.
CXO Advisory is a highly respected online repository for financial research, established in 2005. The site hosts a wealth of articles on various financial topics, such as stock market momentum and technical analysis performance. By 2010, CXO Advisory transitioned to a subscription model, offering premium content and proprietary market models and signals to its members.
ID.me is a digital identity network that streamlines and secures the process of online identity verification. At time time of this project, an important element of this verification process was the uploading of a driver's license. However, the previous implementation of this process experienced a high rate of upload failures, which affected user satisfaction and completion rates.
360 Live Media is an award-winning marketing, strategy, and experience agency specialized in helping industry associations reach their target audiences. Known for their innovative guides and tools, the agency identified a need for a new resource: an event scorecard to assist associations in evaluating and improving their event management practices.
Not all web visitors are created equal. Understanding the different types of users can help you tailor your design and content to boost conversion rates. Let’s break down the three main types of visitors and explore strategies to engage each one effectively.
I rarely delve deeply into my experiences as a web agency owner. It's partly because I'm not one to brag, partly because the journey wasn’t all fun and glory, but mostly because it's a chapter I've moved on from. I know, I make it sound so enticing, right?
Project failure is not a question of "if," but "when." This harsh reality is challenging to accept in project management. Regardless of detailed planning, robust resources, or an experienced team, the complex and unpredictable nature of projects makes some form of failure inevitable.
In today’s fast-paced business environment, prioritizing projects can be daunting. Effective time and resource management requires a clear strategy for assessing project priorities. Here are three key factors to help make informed decisions about project prioritization.