Chris LeCompte

Web Strategy / Builder

I help companies turn their websites into growth engines through SEO, CRO, and data-driven strategy. What sets me apart: I build my own AI-powered tools to surface insights others miss.

See What I've Built Get in Touch

I'm a strategist who builds.

15+ years turning websites into growth engines. I've led web strategy for a now $2B+ startup, a publicly traded edge platform, one of the largest community colleges in the U.S., and my own agency. The through line: using data, experimentation, and cross-functional collaboration to drive real business outcomes.

My career started in code. I was the first front-end engineer at ID.me. That technical foundation means I speak engineering's language, scope work accurately, and know when something's harder (or easier) than it looks.

I also build my own tools. AI-powered apps that analyze research, surface patterns, and automate the repetitive work. The kind of thing that used to require a dedicated engineer. Now I ship it over a weekend.

Tools I've Built

AI-powered tools I use to work smarter and surface better insights.

TrafficGrade dashboard showing traffic quality grading with weekly snapshots and key metrics

TrafficGrade

Organic Traffic Intelligence

Pulls data from Google Search Console and uses regex-based classification to bucket organic traffic by buying intent. Tracks weekly performance by intent category and correlates with conversions.

ExperiFlow Opportunity Finder showing research strength distribution and AI-powered opportunity discovery

ExperiFlow

Research & Experimentation Platform

Built to streamline how I process user research. Ingests documents, uses AI to cluster findings, generates strategic opportunities. Also tracks A/B experiments in one place.

Where I've Worked

Storyblocks

Senior Web Marketing Manager

Own SEO and CRO programs across different channels on Storyblocks.com. Built a monthly SEO strategy framework tied to content and growth. Recovered rankings after Google core update through competitive analysis and on-page optimization. Manage cross-functional projects across engineering, design, and analytics.

Fastly

Web Production Manager

Owned the Fastly.com presence. Led a complete web refresh that improved traffic, engagement, and conversions. Grew organic traffic through SEO partnership. Created strategic roadmap in 60 days. CMO adopted my template for other programs.

Northern Virginia Community College

Associate Director for Web Services

Led a 7-person team at one of the largest community colleges in the U.S. Directed site redesign that reduced content by 40% while improving enrollment conversions. Deployed Salesforce for lead nurturing (became certified admin). Built communication platform in 7 days that became the President's primary channel.

ID.me

Senior Front-End Engineer

First front-end engineer at what's now a $2B identity verification company. Established the entire front-end practice: design support, prototyping, frameworks, QA. Collaborated with VA Digital Services to build WCAG-compliant verification flows for Vets.gov. Reduced ID upload abandonment through UX research and iterative testing. Built and managed the first true marketing site.

ACS Creative

Senior Web Developer

Delivered design and development expertise for diverse web projects, including WordPress and Drupal builds. Managed client communications and projects through custom front-end coding and cross-functional teamwork with design.

Cavendo

Co-founder & Owner

Built and ran a web agency for 7 years, scaling to $250k+ in annual recurring revenue. Managed 100+ client projects end-to-end. Developed expertise in project scoping, client relationships, and mentoring junior designers and developers.

Selected Work

Fastly

Complete Web Refresh

Led end-to-end redesign of Fastly.com: new homepage, product pages, interactive platform diagrams, and a rebuilt CMS for faster publishing.

Results

+25% YoY traffic, +30% engagement. Page launch time reduced from days to hours.

Storyblocks

SEO Framework & Strategy

Developed annual SEO framework with monthly strategic pillars. Aligned content, product, and engineering around search-driven growth initiatives.

Results

Consistent ranking improvements across high-value keywords and increased organic traffic.

NVCC

Website Redesign

Directed comprehensive website redesign to improve aesthetics, usability, and user journeys. Reduced content by 40% while focusing on enrollment-critical paths.

Results

Increased engagement and improved enrollment conversions across all programs.

ID.me

Verification Flow Optimization

Worked with product and engineering to design, build, and test an optimized verification flow for driver's license proofing through UX research and iterative testing.

Results

Significant decrease in abandonment rate during ID upload process.

Fastly

Blog to Learning Center

Blog drove traffic but little pipeline. Restructured content strategy with a new Learning Center, sidebar CTAs, and conversion tracking.

Results

Strong organic growth while improving funnel contribution and pipeline influence.

NVCC

Salesforce CRM Deployment

Planned and executed Salesforce deployment to capture and nurture leads. Integrated with Pardot for email marketing campaigns supporting enrollment goals.

Results

Automated lead nurturing driving demand and contributing to enrollment targets.

Storyblocks

Google Core Update Recovery

March 2024 update dropped rankings for high-value terms. Diagnosed issues, benchmarked competitors, expanded content grids, added FAQ schema.

Results

Category rankings fully recovered. Traffic restored within weeks.

ID.me

VA Digital Services

Collaborated with U.S. Department of Veterans Affairs Digital Services Team to build and test WCAG-compliant verification flows for Vets.gov.

Results

More accessible verification experience with decreased user attrition.

Fastly

CTA Optimization Program

Primary CTAs underperforming on key pages. Set up Mutiny A/B tests and UserTesting sessions to iterate on copy and value proposition.

Results

Measurable lift in CTRs. Winning variants rolled out across all templates.

Storyblocks

CRO Program & Framework

Built formal CRO process from scratch. Created experiment tracking in Notion (and then ExperiFlow) and set up Statsig with Looker Studio dashboards.

Results

Weekly CRO meetings established. Wins across engagement and conversions for the paid channel.

NVCC

COVID Communication Platform

Built emergency communication platform in 7 days when pandemic hit. Created custom microsite for President's daily announcements to students and staff.

Results

Became President's primary communication channel throughout the pandemic.

Fastly

ABM & Personalization

Integrated Demandbase with GA4 to deliver personalized web experiences for target accounts and surface prospect-level insights.

Results

Real-time personalization for enterprise prospects with sales visibility into engagement.

Fastly

SEO Growth Program

Partnered with an SEO agency to audit keyword demand, rebuild content priorities, and ship pages aligned to product intent. Coordinated with product marketing and web teams to improve on-page structure and topic coverage.

Results

Organic traffic increased 17% YoY with stronger alignment to demo intent.

Storyblocks

Paid Landing Page CRO

Rebuilt performance marketing CRO by launching MVP tests on paid landing pages and establishing a repeatable experimentation cadence. Partnered with marketing, product, and analytics to define hypotheses, run tests, and track outcomes.

Results

Early tests lifted search engagement 10-20% on select campaigns.

NVCC

Admissions Site Launch

Directed the launch of a new admissions website, aligning content, IA, and stakeholder requirements across departments. Migrated hosting in-house to reduce vendor dependency and improve operational control.

Results

Saved thousands in hosting costs while improving admissions journeys.

Cavendo

Agency Growth & Delivery

Co-founded and led a web agency, owning client strategy, design, development, and delivery for small businesses. Built repeatable processes for scoping, execution, and client communication across engagements.

Results

$250k+ annual recurring revenue and 100+ web projects delivered.

Fastly

Strategic Website Roadmap

Created first-ever written website strategy and roadmap within 60 days. Aligned marketing, engineering, product, and leadership through stakeholder interviews and cross-team socialization.

Results

CMO adopted template for other programs. 85% roadmap completion by year-end.

Fastly

Signal Sciences Integration

Managed brand consolidation of acquired company into Fastly.com. Analyzed traffic sources, identified high-performing pages, and created redirect strategy for 47k sessions.

Results

Maintained organic traffic while consolidating under single domain.

Storyblocks

Analytics Data Reconciliation

Improved reconciliation between Statsig experiment platform and GA4 to ensure accurate measurement. Built reliable weekly reporting metrics and 15-minute performance reviews.

Results

Increased reporting accuracy and established trustworthy data foundation.

NVCC

Content Inventory System

Built custom content inventory system to manage sprawl across the 4th largest community college website. Coordinated cleanup across departments beyond standard Siteimprove auditing.

Results

Reduced internal-facing content by 40%. Established content governance process.

Let's Connect

Interested in working together?

[email protected] LinkedIn