Web Strategy, Performance & Optimization
Not all web visitors are created equal. Understanding the different types of users can help you tailor your design and content to boost conversion rates. Let’s break down the three main types of visitors and explore strategies to engage each one effectively.
During the height of the COVID-19 pandemic, Northern Virginia Community College (NOVA) faced an urgent need to quickly and effectively disseminate important information to faculty and staff on a daily basis. Timely communication was critical to keep everyone informed about health guidelines, operational changes, and other key updates. As the Associate Director for Web Services, I proposed the creation of a dynamic newsletter website to serve as a centralized platform for daily news and insights.
Solo Traveler is the world’s premier digital publication dedicated to solo travel, providing tips, advice, and a comprehensive list of tours and cruises ideal for solo travelers. They also host a vibrant community for solo travelers to share experiences, tips, and encouragement. To further enhance their platform, Solo Traveler needed a system that would allow tour operators to submit their company profiles and travel deals with ease.
CXO Advisory is a highly respected online repository for financial research, established in 2005. The site hosts a wealth of articles on various financial topics, such as stock market momentum and technical analysis performance. By 2010, CXO Advisory transitioned to a subscription model, offering premium content and proprietary market models and signals to its members.
ID.me is a digital identity network that streamlines and secures the process of online identity verification. At time time of this project, an important element of this verification process was the uploading of a driver’s license. However, the previous implementation of this process experienced a high rate of upload failures, which affected user satisfaction and completion rates.
360 Live Media is an award-winning marketing, strategy, and experience agency specialized in helping industry associations reach their target audiences. Known for their innovative guides and tools, the agency identified a need for a new resource: an event scorecard to assist associations in evaluating and improving their event management practices.
I rarely delve deeply into my experiences as a web agency owner. It’s partly because I’m not one to brag, partly because the journey wasn’t all fun and glory, but mostly because it’s a chapter I’ve moved on from. I know, I make it sound so enticing, right?
Project failure is not a question of “if,” but “when.” This harsh reality is challenging to accept in project management. Regardless of detailed planning, robust resources, or an experienced team, the complex and unpredictable nature of projects makes some form of failure inevitable.
In today’s fast-paced business environment, prioritizing projects can be daunting. Effective time and resource management requires a clear strategy for assessing project priorities. Here are three key factors to help make informed decisions about project prioritization.