The 10 Traits of Highly Effective Milestones

Effective MilestonesI’ve written in the past about planning effective web design milestones, so now I want to delve into the actual elements that make up a good milestone. Milestones should be the meat of your project process for any web design or development engagement. They constitute your game plan and provide a clear roadmap for you and your client.

Since milestones are very much like goals, they should follow the SMART routine: Specific, Measureable, Attainable, Relevant and Timely. I’ll discuss how you can apply SMART plus five other traits to your milestones to make them actionable and effective.Keep Reading

15 Ways to Make Your Contact Form More Effective

Contact forms are the lifeblood of the internet. They offer the most basic way to communicate with an organization and they’re pretty much here to stay.

While contact forms may be a clumsy way of communicating, they can get the job done. The problem: are they getting the job done effectively?

There are three common problems with contact forms. The first problem occurs when a form is too daunting for a user to complete. Usually, the form is either too long, confusing or asking for information deemed too personal. The second problem occurs when the user does fill out the form but the information provided is not useful. This is typically the result of an ill-prepared form that asks all the wrong questions. The third and final problem is technical in nature. If there’s a problem with the server and the form doesn’t submit correctly, not only could you lose the form data, but you’ll also have one annoyed user to deal with.

How can we improve the effectiveness of our forms? Here are a few guidelines that I try to follow whenever I create a form.Keep Reading


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