Take a moment to reflect on the very real possibility that the new web site you’re working on – the one you have declared a masterpiece in your mind – is in fact the bane of your client. They hate it, and you don’t even know it.
Why don’t you know? Perhaps they aren’t vocal and prefer to seethe in silence, or maybe they’re too busy to guide you in a more suitable direction. The fact is, they have chosen not to communicate this dislike of your work, which is a very big problem.
Some clients may never voice any concern, and instead just go along with the show. In the end, they’re left unhappy and with a site that they don’t think achieves their goals. Other clients may just go behind your back and hire another designer. Whatever the case, the client isn’t happy, and you’re left to pick up the pieces, wondering what went wrong.
How can we avoid this mess in the first place?
There are five simple, though effective, methods below that can help you to discover, address, and alleviate client concerns before they turn into a whirlwind of trouble.Keep Reading